Resources
Tools of the Trade
What Layna uses to build, run, and protect this business — day to day.
Canva
Design platform for graphics, presentations, and social content — keeps every visual asset on-brand.
Descript
All-in-one audio and video editor with transcript-based editing, used for recording and polishing content.
HoneyBook
Client management platform for proposals, contracts, invoicing, and scheduling.
Claude
AI assistant used for writing, research, and content strategy.
ChatGPT
AI assistant used for brainstorming, drafting, and research support.
Perplexity
AI-powered research tool for fast, source-backed answers.
Monday
Project management platform used to track deadlines and deliverables.
YouTube
Home for video training and behind-the-scenes standards — see the Journal.
Sessionboard
Speaker and content management platform used by conference teams for submissions, bios, and agendas.